The Captain of Indian cricket team, Virat Kohli is always in news for his game and his love life.
Now, he has signed an 8 years endorsement deal with Puma, for Rs. 110 crore and now his bat sponsorship deal with MRF has been renewed for Rs. 100 crore for 8 years.
Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment, the agency that manages Kohli’s endorsements, said that the deal with MRF has been renewed at a “significant jump” from the previous Rs.8-crore three-year deal but declined to divulge details.
“We have renewed the bat sponsorship deal with MRF for eight years. MRF was keen on securing Kohli for a long term,” said Sajdeh. “Today, brands are seeing value in securing long-term deals. We also want to show loyalty and commitment to them and Kohli has got a great rapport with MRF and the money is phenomenal.” MRF has been the bat sponsor for many cricketing greats, including batting legends Sachin Tendulkar, Brian Lara and Steve Waugh.
Currently, apart from Kohli, it also sponsors Shikhar Dhawan and South African batsman AB de Villiers. Kohli has been an advertisers’ delight for some time and he joined the Rs.100-crore club by mid-2016, endorsing 13 brands. The 28-year-old right hand batsman hit the headlines once again earlier this year when he signed the deal with Puma, one of the biggest such endorsements in the country.
Kohli is very choosy about the brands he endorses. A few days back he chose not to renew his contract with PepsiCo saying that he will only endorse products that he consumes or can relate to.
“If I myself won’t consume such things, I won’t urge others to consume it, just because I am getting money out of it,” said Kohli in an interview with CNN-IBN. “When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that.”
Kohli is presently playing for team India in the Champions Trophy where he has notched scores of 76 not out and 81 not out.